拍卖季摆拍怪现象：旁边不站一个女人就无法理解艺术品？

Ben Davis, 2018年5月17日

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A member of the Sotheby's auction house staff poses in front of Blue Sauna by Adriana Varejao at the press preview of the âShake It Up Onlineâ auction of works from the private collection of photographer Mario Testino on September 8, 2017 in London. Photo by Leon Neal/Getty Images.

苏富比拍卖行工作人员在阿德里安娜·瓦雷让（Adriana Varejao）的《蓝色桑拿》（Blue Sauna）边摆拍，于“Shake It Up Online"摄影师Mario Testino私人收藏品拍卖专场媒体预览会，2017年9月8日，伦敦。图片：Photo by Leon Neal/Getty Images

当处于拍卖季，你又有编辑写作的任务时，不可避免的一件事是，你会花许许多多的时间看拍卖报告。你会发现自己陷入了某种故障般循环播放的艺术市场台词，说着市场如何如何稳健发展，以及收藏家如何愿意“为最好的作品支付最高的价格"。当然你还会不自禁地看很多拍卖预览的图片，这些图片才真正占据了维恩图解（编者注：Venn Diagram，又称文氏图，英国逻辑学家维恩制定的一种类逻辑图解）中重叠的空间：在这里，乏味、时髦与奇特三者同时存在。

在这些由媒体机构所拍摄、提供，并用于全球范围内拍卖报道的照片中，最常出现的场景是许多安装人员正在搬画：这为本来极度沉闷的现场图注入了些许活力。如果是拍摄例如去年佳士得拍卖的达·芬奇的《救世主》等著名作品，则你会在照片里这些重要艺术品的四周看到表情严肃的保安，或者表情兴奋的专家们，以凸显其“重要性"。

但是，“拍卖预览"类图片中真正让人注意到的老套拍法是“一名女性略尴尬地站在艺术品旁作为尺寸参照"。这真是太古怪了，而且这样的图片还源源不断。

Christie's employees pose in front of a painting entitled Salvator Mundi by Italian polymath Leonardo da Vinci at a photocall at Christie's auction house in central London on October 22, 2017 ahead of its sale at Christie's New York on November 15, 2017. Photo courtesy Tolga Akmen/AFP/Getty Images.

佳士得工作人员在列奥纳多·达·芬奇的《救世主》前摆拍，2017年10月22日于伦敦中区佳士得拍卖行的拍照环节。图片：Photo courtesy Tolga Akmen/AFP/Getty Images

这种类型的照片引发了很多疑问：位于照片中角度的这些女性是否真的能看到她们正在观赏的艺术品？为什么摄影师居然还让人坐下拍照？每次拍照前是不是都会出现一个黑洞，吸走那些不瘦、不是白人、年龄不在23岁和33岁之间的人？

我们认为这些奇怪的摆拍图片存在的原因很明显——但我们会让一位真正被拍过这些照片的人来解释。

爱丽丝·格雷戈里（Alice Gregory）2012年在《n+1》发表了堪称经典的文章，其中详细介绍了她在苏富比奇怪的办公室文化中的经历，而恰巧文章结尾就讲述了某次一位摄影师要求她在安迪·沃霍尔的一幅《惊恐假发》（Fright Wig）前摆拍的这样一个场景：

“噢，很好。她有一头金发，"摄影师说。我甩了个臭脸。“为了对比效果。"他叹气道。“你会和画里的紫色形成对比。"我听从了他的指示走近那幅画，在距离几英尺外凝视着它，和相机保持45度角。我把身体的重心轻轻地由一边转移到另一边，假装我从来没见过这幅画上的东西。站在这幅画旁边，我是一具展现“无力感"的活标本：为太多、太无意义以至于我无法理解的巨大财富而服务着。“退一点，"摄影师指示。“不，退太多了。对了，就在那。我需要你看起来很渺小。"

因此，受到Hairpin的经典帖子《捧着沙拉独自笑着的女人》启发，我们收集了几年份的这种现象作为示范。让我们来看看长久以来，艺术界照片中的这个古怪现象。

最后，祝竞拍愉快！

A Sotheby's employee poses next to <em>Il Minotauro fa Paura alla Gente per Bene</em> by Bahman Mohasses during a press preview of Orientalist and Middle Eastern Art Week at Sotheby's on April 20, 2018 in London, England. Photo by Chris J Ratcliffe/Getty Images for Sotheby's.

一位苏富比工作人员在摩哈瑟斯（Bahman Mohasses）的《Il Minotauro fa Paura alla Gente per Bene》前摆拍，2018年4月20日于伦敦苏富比“东方及中东艺术周"媒体预览会。图片：Photo by Chris J Ratcliffe/Getty Images for Sotheby's

A Sotheby's employee poses next to a samite shirt with ducks during a press preview of Orientalist and Middle Eastern Art Week at Sotheby's on April 20, 2018 in London, England. Photo by Chris J Ratcliffe/Getty Images for Sotheby's.

一位苏富比工作人员在一件中世纪鸭子图案锦绣前摆拍，2018年4月20日于伦敦苏富比“东方及中东艺术周"媒体预览会。图片：Photo by Chris J Ratcliffe/Getty Images for Sotheby's

A Sotheby's employee poses next to <em>Recollections I</em> by Monir Farmanfarmaian during a press preview of Orientalist and Middle Eastern Art Week at Sotheby's on April 20, 2018 in London, England. Photo by Chris J Ratcliffe/Getty Images for Sotheby's.

一位苏富比工作人员在蒙妮尔·法曼法玛妮（Monir Shahroudy Farmanfarmaian）的《记忆 I》（Recollections I）前摆拍，2018年4月20日于伦敦苏富比“东方及中东艺术周"媒体预览会。图片：Photo by Chris J Ratcliffe/Getty Images for Sotheby's

Sotheby's employee poses next to <em>Untitled (Tree trunks and village scene)</em> by Sohrab Sepehri during a press preview of Orientalist and Middle Eastern Art Week at Sotheby's on April 20, 2018 in London, England. Photo by Chris J Ratcliffe/Getty Images for Sotheby's.

一位苏富比工作人员在Sohrab Sepehri的《无题（树干与村庄）》（Untitled (Tree trunks and village scene)）前摆拍，2018年4月20日于伦敦苏富比“东方及中东艺术周"媒体预览会。图片：Photo by Chris J Ratcliffe/Getty Images for Sotheby's

一位工作人员在吉尔伯特和乔治（Gilbert & George）的《红色的早晨（地狱）》（Red Morning (Hell), 1977）前摆拍，2017年9月29日于佳士得伦敦。图片：Photo by Jack Taylor/Getty Images

An employee poses with various furniture designs by Allen Jones (each estimated at Â£600,000 - Â£800,000), the photograph Charlotte Rampling at the Hotel Nord Pinus Arles, France 1973 by Helmut Newton (estimate Â£200,000 - Â£300,000) and Moloch Floor Lamp, 1971 by Gaetano Pesce (estimate Â£60,000 - Â£80,000) at Christie's London on September 29, 2017 in London, England. Photo by Jack Taylor/Getty Images.

一位工作人员在艾伦·琼斯（Allen Jones）设计的家具、赫尔穆特·纽顿（Helmut Newton）的摄影作品《Charlotte Rampling at the Hotel Nord Pinus Arles, France》（1973），以及Gaetano Pesce的《Moloch Floor Lamp》（1971）前摆拍，2017年9月29日于佳士得伦敦。图片：Photo by Jack Taylor/Getty Images

An employee poses with 'Love Lost', 1999, by Damien Hirst (estimate Â£1.2 - Â£1.8M), which features 20 live carp at Christie's London on September 29, 2017 in London, England. Photo by Jack Taylor/Getty Images.

一位工作人员在达明恩·赫斯特（Damien Hirst）包括20只活鲤鱼的作品《失去的爱》（Love Lost, 1999）后摆拍，2017年9月29日于佳士得伦敦。图片：Photo by Jack Taylor/Getty Images

An employee poses with a marble bust of Lord Horatio Nelson, circa 1800 (est. Â£18,000-25,000) at Sotheby's on January 11, 2018 in London, England. Photo by Jack Taylor/Getty Images.

一位工作人员在一座霍雷肖·纳尔逊（Lord Horatio Nelson）大理石雕像（约1800年）旁摆拍，2018年1月11日于伦敦。图片：Photo by Jack Taylor/Getty Images

<em>The Madonna of Mercy</em> by The Master of 1336, est. Â£400,000-600,000, goes on view as part of Sotheby's London Old Masters Evening Sale, on December 1, 2017 in London, England. Photo by Michael Bowles/Getty Images for Sotheby's.

两位女性在苏富比伦敦的经典大师晚间拍卖之展览中在1336年大师的《圣母的慈悲》（The Madonna of Mercy）前摆拍，2017年12月1日于伦敦。图片：Michael Bowles/Getty Images for Sotheby's

A gallery assistant poses with <em>Sept 58 (Iseo)</em> (est Â£400,000-600,000) by Ben Nicholson, at Sotheby's auction house on November 17, 2017 in London, England. Photo by Leon Neal/Getty Images

一位画廊助理在本·尼科尔森（Ben Nicholson）的《Sept 58 (Iseo)》前摆拍，2017年11月17日于伦敦苏富比拍卖行。图片：Photo by Leon Neal/Getty Images

A gallery assistant poses in front of a selection of ballet shoes during a preview of items from the sale of actrees Audrey Hepburn's personal collection at Christies on September 22, 2017 in London, England. Photo by Leon Neal/Getty Images.

一位画廊助理在佳士得一场奥黛丽·赫本个人收藏预展时，在一组芭蕾舞鞋前摆拍，2017年9月22日于伦敦。图片：Photo by Leon Neal/Getty Images

A Christie's employee poses with Study of a Red Pope, 1962. 2nd Version 1971 by Francis Bacon at Christie's on September 15, 2017 in London, England. Photo by Jack Taylor/Getty Images.

一位佳士得工作人员在弗朗西斯·培根（Francis Bacon）的《1962年红衣主教习作，1971年第二版》（Study of a Red Pope, 1962. 2nd Version, 1971）前摆拍，2017年9月15日于伦敦。图片：Photo by Jack Taylor/Getty Images

A member of the Sotheby's auction house staff poses with <em>We Work As A Collective</em> by Enrico David (estimated sale price Â£8,000-12,000) (L), <em>Saint Francis</em> by Kehinde Wiley (estimated sale price Â£30,000-40,000) (C) and <em>Scandalous Magic Par Excellence (with Iggy Pop)</em> by Nigel Cooke (estimated sale price Â£50,000-70,000) (R) at the press preview of the 'Shake It Up Online' auction of works from the private collection of photographer Mario Testino on September 8, 2017 in London, England. Photo by Leon Neal/Getty Images.

一位苏富比拍卖行工作人员与恩里科·戴维（左，Enrico David）的《我们作为一个团队》（We Work As A Collective）、可海恩德·维里（中，Kehinde Wiley）的《圣·弗朗西斯》（Saint Francis）以及由奈杰尔·库克（右，Nigel Cooke）的《最卓越的丑恶魔法（与伊基·波普）》（Scandalous Magic Par Excellence (with Iggy Pop)）摆拍，于“Shake It Up Online"摄影师Mario Testino私人收藏品拍卖专场媒体预览会，2017年9月8日，伦敦。图片：Photo by Leon Neal/Getty Images

A member of Sotheby's observes Professore Rossi's white marble sculpture <em>Ruth</em> (est. Â£30,000-50,000), at Sotheby's on May 19, 2017 in London, England. Photo by Michael Bowles/Getty Images for Sotheby's.

一位苏富比工作人员注视着Professore Rossi的白色大理石雕塑《路德》（Ruth），2017年5月19日于苏富比伦敦。图片：Photo by Michael Bowles/Getty Images for Sotheby's

An employee poses with an artwork by <em>untitled (Demoiselles de Port-Novo Series)</em> (2012), by Benin artist, Leonce Raphael Agbodjelou priced at 4,000-6,000 pounds / 5,000-7,500 dollars during a photocall to promote the forthcoming inaugural 'Sale of Modern and Contemporary African Art' at Sotheby's in London on May 12, 2017. Photo courtesy Daniel Leal-Olivas/AFP/Getty Images.

一位工作人员在El Anatsui的《Earth Developing More Roots》（2011）前摆拍，于苏富比伦敦2017年5月12日的现代及当代非洲艺术拍卖会的宣传拍照环节。图片：courtesy Daniel Leal-Olivas/AFP/Getty Images

Employees pose with an artwork entitled <em>Composition No. 25 (soleil)</em> (2015), by Malian artist, Abdoulaye Konate with an starting price of 10,000-15,000 dollars / 12,500-18,700 dollars during a photocall to promote the forthcoming inaugural 'Sale of Modern and Contemporary African Art' at Sotheby's in London on May 12, 2017. Photo courtesy Daniel Leal-Olivas/AFP/Getty Images.

工作人员在Abdoulaye Konate一幅题为《Composition No. 25 (soleil)》（2015）的艺术品前摆拍，于苏富比伦敦2017年5月12日的现代及当代非洲艺术拍卖会的宣传拍照环节。图片：courtesy Daniel Leal-Olivas/AFP/Getty Images

Christies employees pose for photos with <em>Three studies for a portraits of George Dyer</em> by Francis Bacon, estimated at $50-$70 million, at Christies on February 24, 2017 in London, England. Photo by Chris J Ratcliffe/Getty Images.

佳士得工作人员在弗朗西斯·培根的《乔治‧戴尔肖像三习作》（Three Studies for a Portrait of George Dyer）前摆拍，2017年2月24日于佳士得伦敦。图片：Photo by Chris J Ratcliffe/Getty Images

A woman poses for a photo in front of <em>La corde sensible</em> by Rene Magritte, estimated at Â£14-Â£18 million, at Christies on February 24, 2017 in London, England. 'The Art of the Surreal' sale will take place at Christies on 28 February, 2017. Photo by Chris J Ratcliffe/Getty Images.

一位女性在雷尼·马格利特（René Magritte）的《心弦》（La corde sensible）前摆拍，2017年2月24日于佳士得伦敦。图片：Photo by Chris J Ratcliffe/Getty Images

A woman stands by the painting <em>The Hunter</em> by Dmitri Stelletsky during a preview of Sotheby's forthcoming Russian Pictures Including the Bar-Gera Collection of Soviet Non-Conformist Art Sale in London, in Moscow on November 2, 2016. Photo credit Natalia Kolesnikova/AFP/Getty Images.

一位女性在苏富比“包括Bar-Gera前卫艺术收藏在内的俄罗斯画作拍卖会"（Russian Pictures Including the Bar-Gera Collection of Soviet Non-Conformist Art Sale）预展中站在Dmitri Stelletsky的画作《猎人》（The Hunter）旁摆拍，2016年11月2日于莫斯科。图片：Natalia Kolesnikova/AFP/Getty Images

A gallery assistant poses with <em>Beautiful, Hallo, Space-Boy Painting</em> by Damien Hirst with David Bowie (est. Â£250,000-350,000) during the press preview of the "Bowie/Collector" auction at Sotheby's on November 1, 2016 in London, England. Photo by Leon Neal/Getty Images.

一位画廊助理在“鲍伊/藏家"拍卖会媒体预览会上与达米恩·赫斯特（Damien Hirst）与大卫·鲍伊（David Bowie）合作的《美丽的宇宙男孩油画》（Beautiful Hallo Space-boy Painting）摆拍，2016年11月1日于苏富比伦敦。图片：Photo by Leon Neal/Getty Images

A Christie's employee poses with <em>View on the River Stour near Dedham</em> circa 1821-1822 by English painter John Constable at the auction house on May 26, 2016 in London, England. Photo by Jack Taylor/Getty Images.

一位佳士得工作人员在约翰·康斯特布尔（John Constable）的《View on the River Stour near Dedham》（ca. 1821-1822），2016年5月26日于佳士得伦敦。图片：Photo by Jack Taylor/Getty Images

A Sotheby's employee stands with a novelty Elvis telephone during the pre-auction preview of the personal collection of Deborah Cavendish, Duchess of Devonshire at Sotheby's on February 26, 2016 in London, England. Photo by Justin Setterfield/Getty Images.

一位苏富比工作人员在英国德文郡公爵夫人黛博拉·卡文迪许（Deborah Cavendish）个人收藏拍卖会的拍前预览期间与一件猫王电话装饰品摆拍，2016年2月26日于苏富比伦敦。图片：Photo by Justin Setterfield/Getty Images

A Sotheby's employee stands next to a model of a hen by Nicholas Johnson during the pre-auction preview of the personal collection of Deborah Cavendish, Duchess of Devonshire at Sotheby's at Sotheby's on February 26, 2016 in London, England. Photo by Justin Setterfield/Getty Images.

一位苏富比工作人员在英国德文郡公爵夫人黛博拉·卡文迪许（Deborah Cavendish）个人收藏拍卖会的拍前预览期间站在Nicholas Johnson的母鸡模型旁，2016年2月26日于苏富比伦敦。图片：Photo by Justin Setterfield/Getty Images

A Sotheby's employee stands in front of a series of portraits of the Mitford Sisters during the pre-auction preview of the personal collection of Deborah Cavendish, Duchess of Devonshire at Sotheby's on February 26, 2016 in London, England. Photo by Justin Setterfield/Getty Images.

一位苏富比工作人员在英国德文郡公爵夫人黛博拉·卡文迪许（Deborah Cavendish）个人收藏拍卖会的拍前预览期间站在一系列Mitford姐妹肖像照前，2016年2月26日于苏富比伦敦。图片：Photo by Justin Setterfield/Getty Images

A member of staff is reflected as she poses next to a collection of Henri Matisse original prints from his jazz portfolio at Christie's auction house on February 17, 2016 in London, England. Photo by Carl Court/Getty Images.

一位工作人员站在一系列亨利·马蒂斯（Henri Matisse）的《爵士》版画原件前摆拍，她的倒影被摄影师捕捉其中，2016年2月17日于佳士得伦敦。图片：Photo by Carl Court/Getty Images

A gallery assistant views <em>Despues De Un Puno</em> by Jean Michael Basquiat which is expected to fetch 6 to 8 million GBP at Sotheby's on January 28, 2016 in London, England. Photo by Ben Pruchnie/Getty Images.

一位画廊助理注视着让·米歇尔·巴斯奎特（Jean-Michel Basquiat）的《Despues De Un Puno》，2016年1月28日于苏富比伦敦。图片：Photo by Ben Pruchnie/Getty Images

A member of staff poses next to a painting by Sir Anthony Van Dyck entitled <em>Portrait of Queen Henrietta Maria,/em> during a press preview at Sotheby's on December 4, 2015 in London, England. Photo by Carl Court/Getty Images.

一位工作人员在一场媒体预览会上站在安东尼·范戴克爵士（Sir Anthony van Dyck）的一幅绘画《亨利埃塔·玛利亚皇后的画像》（Portrait of Queen Henrietta Maria）前摆拍，2015年12月4日于苏富比伦敦。图片：Photo by Carl Court/Getty Images

A member of staff poses beside Franz Marc's 1991 piece <em>Gemsen</em>, estimated at between Â£1.8-2.5 million, at Christie's King Street auction house on June 19, 2015 in London, England. Photo by Rob Stothard/Getty Images.

一位工作人员在弗兰茨·马克（Franz Marc）1991年的作品《Gemsen》，2015年6月19日于佳士得位于伦敦国王街的拍卖行。图片：Photo by Rob Stothard/Getty Images

A member of staff looks at Henry Moore's sculpture <em>Reclining Figure No. 2</em>, conceived in 1952 and estimated at between Â£900,000 Ã Â£1,200,000, at Christie's King Street auction house on June 19, 2015 in London, England. Photo by Rob Stothard/Getty Images.

一位工作人员注视着亨利·摩尔（Henry Moore）的雕塑作品《Reclining Figure No. 2》（构思于1952年），2015年6月19日于佳士得位于伦敦国王街的拍卖行。图片：Photo by Rob Stothard/Getty Images

A guest views <em>Femme Debout</em> by artist Alberto Giacometti during the preview ahead of the artist's muse: a curated evening sale in Christie's New York on October 9, 2015 in London, England. Photo by Ben Pruchnie/Getty Images.

一位访客在佳士得纽约“艺术家的缪斯：精选晚间拍卖"预览期间欣赏艺术家阿尔贝托·贾科梅蒂（Alberto Giacometti）的《Femme Debout》，2015年10月9日于伦敦。图片：Photo by Ben Pruchnie/Getty Images

A guest views <em>Cote Chipote</em> by artist Jean Dubuffet during the preview ahead of Christie's New York post war and contemporary art sale on October 9, 2015 in London, England. Photo by Ben Pruchnie/Getty Images.

一位访客在佳士得纽约战后及当代艺术拍卖预览期间欣赏艺术家让·杜布菲（Jean Dubuffet）的《Cote Chipote》，2015年10月9日于伦敦。图片：Photo by Ben Pruchnie/Getty Images

A gallery assistant views <em>The Brigadier</em> by artist Lucian Freud during the preview ahead of Christie's New York post war and contemporary art sale on October 9, 2015 in London, England. Photo by Ben Pruchnie/Getty Images.

一位画廊助理在佳士得纽约战后及当代艺术拍卖预览期间欣赏艺术家卢西安·弗洛伊德（Lucian Freud）的《The Brigadier》，2015年10月9日于伦敦。图片：Photo by Ben Pruchnie/Getty Images

A gallery assistant looks up at Andy Warhol's <em>Superman</em> (1981) (estimated in the region of $6/8m), which has gone on show at Sotheby's on April 10, 2015 in London, England. Photo by Mary Turner/Getty Images for Sotheby's.

一位画廊助理仰望着2015年4月10日在苏富比伦敦展出的安迪·沃霍尔的《超人》（1981）。图片：Photo by Mary Turner/Getty Images for Sotheby's

A woman sits in front of Claude Monet's 1888 piece <em>Antibes, vue du plateau Notre-Dome</em>,estimated to sell for Â£6-Â£8 million, on display at Sotheby's auction house on June 18, 2014 in London, England. Photo by Rob Stothard/Getty Images.

一位女性坐在克劳德·莫奈（Claude Monet）1888年的作品《昂蒂布高原风景》（Antibes, vue du plateau Notre-Dome）前，该作品于2014年6月18日在伦敦的苏富比拍卖行展出。图片：Photo by Rob Stothard/Getty Images

A member of Sotheby's staff poses with Piet Mondrian's 1927 piece <em>Composition with Red, Blue and Grey</em>, estimated to sell for between Â£13-Â£18 million, on display at Sotheby's auction house on June 18, 2014 in London, England. Photo by Rob Stothard/Getty Images.

一位苏富比工作人员在皮特·蒙德里安（Piet Mondrian）1927年的作品《红，蓝，灰》（Composition with Red, Blue and Grey）前摆拍，该作品于2014年6月18日在伦敦的苏富比拍卖行展出。图片：Photo by Rob Stothard/Getty Images

A Sotheby's auction house employee views <em>Venice, a view of Piazza San Marco looking east towards the Basilica</em> by Canaletto on November 28, 2014 in London, England. Photo by Rob Stothard/Getty Images.

一位苏富比工作人员观赏卡纳莱托（Canaletto）的《Venice, a view of Piazza San Marco looking east towards the Basilica》，2014年11月28日于伦敦。图片：Photo by Rob Stothard/Getty Images